November 2020: VICTOR MAYER WeChat Mini-program launch
As an extension program of WeChat, the most popular social-networking app in China, WeChat Mini-Program is a suitable online-store platform for VICTOR MAYER to attract more customers. DAU (Daily Active User) of WeChat Mini Program reaches 440 million by the end of June 2020.
We launched the Mini-Program as it is a convenient tool for us to communicate with customers. E-commerce is now a trend and omni-channel selling strategy is important for brands. The functions of mini-program enable us to provide better service to our clients:
- Access to our products 24/7
- Detailed information (including price, colors, alloy, gemstones) of products
- Online customer service to answer questions
- Appointment to visit our flagship store in Shanghai
- Online orders and special request
- Link to each product page to share and make recommendation